CENTER AGAINST SEXUAL AND FAMILY VIOLENCE: REBUILD HOPE BROCHURE
L = Senior Art Director
CASFV approached us to create a capital campaign brochure to help raise funds for a much-needed new shelter. Our research showed that people are often turned off by visuals of domestic violence, and are therefore less likely to take action. So the choice was made not to show people in the photography chosen for the brochure, which was designed to look like a modern furniture catalogue. Instead, we used objects and domestic violence statistics disguised as furniture price tags to create a more compelling and memorable message.
The same approach was used throughout the digital and social assets we created for the campaign, as well as the donation website, shown below.
