I’m a creative brand expert.

I always ask “What if?,” always endeavor to explore another way, never satisfied with the immediate and obvious. I nurture creative ideation through my intense strategic filter, steering brands out of mediocrity and building campaigns that have mighty cultural impact.

My background is in advertising and branding. The businesses I’ve led strategic and creative development for range from small business and startups to the biggest brands in the world. My experience spans many categories, including fashion, luxury, travel, hospitality, entertainment, QSR, wine, finance, real estate and binational economic development. 

ExPERIENCE

A LAND BEYOND: 2020 TO PRESENT

I’m the co-founder and Strategic Creative Director of A Land Beyond, a wine brand consultancy that’s been privileged to advise and build brands for wine businesses globally. We also develop enriching experiences that bring the world of wine to people wherever they are and help them feel less intimidated by it.

Sanders\Wingo: 2004 to 2020

I began my time at Sanders\Wingo as a graphic design intern and ended it as their Executive Creative Director, ultimately having lead the agency’s creative department in all endeavors involving existing business and new business acquisition. As an agency leader, I also worked closely with the partners to make decisions impacting business purpose, growth and personnel.

BRAND EXPERIENCE

AT&T, KFC, State Farm, Burger King, Whole Cities, Hotel Indigo, Ocean Alexander, Fattoria Svetoni, Nova Skin Care, Center Against Sexual and Family Violence, The City of El Paso, Destination El Paso, University of Texas at El Paso, El Paso Water, El Paso Electric, Poulos & Coates LLP, Kemp Smith LLP, FirstLight Federal Credit Union, Census 2020, Zin Valle Vineyards, Salom Investments, Plymouth Bay Winery, Alumbra Cellars, Growers Cider

AWARDS

My work has garnered multiple ADDY awards, Telly Awards and an AAF Mosaic Award.

education

University of Texas at El Paso: 2004

Bachelor of Fine Arts, Graphic Design  

CERTIFICATioNS

WSET 2

Servicing clients in the wine industry required that I obtain a formal education in wine. I’m now a WSET 2 certified wine expert and educator.

BOARDS

Texas Wine Guild

I serve on this board alongside wine industry professionals whose mission is to spotlight Texas wine through advocacy, education and promotion.

Nonprofessional pursuits

I have served as a creative adviser for the biomed symposium, Dynamica Expo, and on the El Paso Museum of Art development advisory board. I also served as the vice president and marketing adviser on the board of Glory Reborn, an organization that provides holistic medical care to the most marginalized pregnant women and babies in Cebu, Philippines.